CISMA2017, full or full?

        By December 31, 2016, CISMA2017 exhibitors have been invited to work for nearly 3 months. As of press time, there are more than 500 companies to participate in the independent CISMA2017, in addition to the application of a group of 11 units at home and abroad to participate in CISMA2017.

       Enterprise reporting net exhibition area of over 50000 square meters, plus the pre declaration declaration pavilion area, net area has more than 70000 square meters. This means that the ten CISMA2017 exhibition hall has been full, and in 2017 there are still 3 months will continue to submit applications exhibitors!

       So,what’s going on here?

       CISMA2017 is full now? Or is it full?

       In the case of the overall downturn in the industry, CISMA to counter attack?

       From around 2010, sewing machinery industry entered a period of adjustment. The adjustment of macro economic development and the world, Chinese related, associated with the transfer of industries and labor dividends, and sewing machinery industry development bottleneck, we must reform and innovate, until now, the industry reshuffle is just unfolding.

       The industry structure adjustment of initial progress, product differentiation has become increasingly evident, technological innovation is the motive power to promote industry upgrading. Accordingly, the development model of the industry is also diversified, not only the pursuit of large and full, and pay more attention to the unique positioning of the product, shaping the core competitiveness, the model of external promotion will be adjusted. The exhibition is one of the most important commercial promotion, more show ingenuity planning.

      Based on the previous CISMA implementation of the overall size of the principle of control, will be part of the implementation of the enterprise booth compression policy, resulting in some enterprises in the booth declaration process, in order to get the desired booth area and false demand.

       CISMA has more than a thousand exhibitors, once the number of false business over a certain proportion, it brings a lot of problems to the booth allocation. The organizers not to guess the actual needs of enterprises, the enterprises need not necessarily give, or only one size fits all to compression; enterprises may get more than expected to the booth, additional spending a lot on display costs, or because of being "across the board", only to a smaller booth. For the organizers and exhibitors, are not ideal results.

       So, according to their market positioning, product characteristics and marketing strategy, do for enterprise needs to declare, organizers to carry out service according to the actual needs of exhibitors to get the most close to the ideal demand results.

      "Full" is the result of all the exhibitions are happy to see, and reported full let us in doubt and speculation increased service and interaction in the internal friction". CISMA2017 exhibitors rational declaration, we hope that not only the area full, but also show the effect of full"!